How She Turned a Single Coffee Truck Into a Multi-State Franchise | Ep 61 Destiny Rowell

What do you do when everyone says your idea won’t work… and the market you’re choosing seems like a “waste of time”?  

Most people back down. Destiny Rowell didn’t.  

In today’s episode, we get into how she went from a single coffee truck to a multi-state franchise, even though she didn’t start with experience, connections, or a love for coffee.  

What she did have was a different way of looking at business, a willingness to build systems, and a real understanding of how small-town communities work.  

We talk through the whole journey - the wins, the setbacks, the really personal chapters of marriage and motherhood - and how she built a company that grows because of people, not in spite of them.  

If you’ve ever felt like you’re “late,” “unqualified,” or building something in a place no one else believes in… this one will hit home. 

Full conversation inside.  

Chapters: 
00:00 - Intro 
01:00 - Meet Destiny: From Coffee Truck to 20+ Franchise Locations 
02:29 - Starting With No Coffee Experience & Building Systems From Scratch 
04:20 - Why Small Towns Became Their Winning Strategy 
06:30 - Picking the Right Partners (and “Business Divorces”) 
12:15 - The Marriage Story: 20 Years, a Teen Son & a New Baby 
16:16 - Navigating Hard Seasons: Addiction, Boundaries & Recovery 
19:50 - Preparing the Business for Maternity Leave 
21:38 - The Real Talk on “Work–Life Balance
24:14 - Hiring: Culture Fit, Red Flags & Personality-Based Vetting
28:08 - What They Look For in Franchisees (“It’s basically dating”) 
29:44 - Bringing Their 17-Year-Old Into the Business 

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